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Rolex Day-Date 40 Chocolate Diagonal Motif Dial Fluted Bezel 18K Everose Gold President Automatic Men’s Watch 228235

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        Ideal accomplishments

        The Oyster Perpetual Day-Date 40 in 18 kt Everose gold with a chocolate dial, fluted bezel and a President bracelet.

         

        Fluted bezel

        A Rolex signature

        The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch.

        It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Day-Date 40.

         
         

        Chocolate Dial

        A watchmaking technique

        The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.

        Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.

         
         

        18 kt Everose gold

        An exclusive patent

        To preserve the beauty of its pink gold watches, Rolex created and patented an exclusive 18 kt pink gold alloy cast in its own foundry: Everose gold.

        Introduced in 2005, 18 kt Everose is used on all Rolex Oyster models in pink gold.

         

        The President bracelet

        The ultimate refinement

        The design, development and production of Rolex bracelets and clasps, as well as the stringent tests they face, involve advanced high technology.

        And, as with all the components of the watch, aesthetic controls by the human eye guarantee impeccable beauty. The President bracelet, with its semi-circular three piece links, was created in 1956 for the launch of the Oyster Perpetual Day-Date. It represents the ultimate in refinement and comfort and is always made of carefully selected precious metals.